In the past the only thing you worried about when passengers boarded your vehicle was that you provided a good experience getting them from point “A” to point “B” on time.
Your reputation was based on cleanliness and appearance of your fleet and the friendliness and professionalism of your employees. Your image relied on first impressions. The look, smell and feel of the environment was crucial in conveying a comfortable atmosphere to your customers. “Did the bus look clean? Did it smell pleasant?” Your company’s reputation depended on these factors.